TikTok Business Center: how to set it up and add your team

Business Center is TikTok's workspace for running a business's advertising with more than one person. It brings accounts, assets, money and permissions together.

• Users: invite members and partners, and give each the permissions their role needs.
• Accounts and assets: add ad accounts, TikTok accounts, TikTok One accounts, Shops, Pixels, catalogues, audiences and leads, and share them.
• Finance: manage billing, payments, transactions and invoices across accounts.
• Security: 2-step verification and an email domain allowlist that only lets in approved email domains.

Source: TikTok Business Help Center: About TikTok Business Center, checked 15 October 2026

TikTok's steps if you're new to TikTok for Business:

1. Go to the TikTok Business Center website and click Sign up.
2. Enter an email address and create a password.
3. Agree to the terms, click Sign Up, and enter the code TikTok emails you.
4. Choose I am an advertiser or I am an agency.
5. Enter your country or region and the full legal name of your company, keeping the company and Business Center names consistent.
6. Check the time zone and currency, then click Create.
7. Click Turn on when asked about 2-step verification.

• Check everything before you click Create. TikTok says you may not be able to change your business information later.
• Already have a TikTok for Business account? Log in instead of signing up. Advertisers can create their first ad account in the same step.
• Each TikTok for Business user can create up to 30 Business Centers.

Source: TikTok Business Help Center: How to set up a TikTok Business Center, checked 15 October 2026

Give each person their own login rather than sharing one. TikTok's steps:

1. Log in to Business Center and click Users in the left-hand menu.
2. Click Add Members and enter the person's email address.
3. Confirm their email address and name.
4. Choose Admin or Standard, and optionally add a finance role.
5. Click Next, then choose which accounts and assets they can access, and at what level.
6. Click Save. TikTok may ask you to verify your identity.

• Each Business Center can have up to 4,000 members.
• Admins need a finance role too if they're going to view or manage finances.

Sources: TikTok Business Help Center: How to add members to your TikTok Business Center, checked 15 October 2026; TikTok Business Help Center: About Business Center roles and permissions, checked 15 October 2026

Only Business Center admins can do this. TikTok's steps:

1. In Business Center, click Accounts, then TikTok accounts.
2. Click Add a TikTok account, choose Link an existing TikTok account and Send a QR code, then click Next.
3. Select Manage account as the permission level, and choose whether new videos show only as ads or on your profile and in ads.
4. Click Copy QR code and send it to whoever is logged in to the TikTok account.
5. In the TikTok app they go to Profile, tap the three lines, tap Your QR code, tap the Scan icon, scan the code and grant access.

• A personal account is prompted to switch to a Business Account.
• Once approved, the account appears under TikTok accounts with the Manage account permission.

Source: TikTok Business Help Center: How to link an existing TikTok account in Business Center, checked 15 October 2026

Add an agency as a partner rather than a member. TikTok's security advice is to invite only your own company's people as members.

1. Log in to Business Center and click Partners.
2. Click Add partner.
3. Enter the partner's Business Center ID or ad account ID.
4. Choose the accounts and assets they can access and set permissions.
5. Click Next and Confirm.

Sources: TikTok Business Help Center: How to add partners to your Business Center, checked 15 October 2026; TikTok Business Help Center: Best practices for securing your Business Center, checked 15 October 2026

The access problems TikTok's help pages cover, and what to do:

• A member didn't get the invite: in the Users tab, click their email address and click Resend request.
• You can't add a TikTok account: only admins can. For sharing permissions, the account user needs the latest TikTok app.
• Avoid lock-outs: TikTok advises at least two Business Center admins, but as few admins overall as possible.
• You think the account is compromised: TikTok suspends it while it investigates. Contact customer support, or your account manager if you have one.

Sources: TikTok Business Help Center: How to add members to your TikTok Business Center, checked 15 October 2026; TikTok Business Help Center: How to link an existing TikTok account in Business Center, checked 15 October 2026; TikTok Business Help Center: Best practices for securing your Business Center, checked 15 October 2026

Zolyp, which publishes this guide, is an AI social media manager: it plans, writes, designs and schedules posts for Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads, and you approve the week before anything goes out. Business Center controls access to TikTok's ad tools. Zolyp connects to your TikTok account separately to publish organic posts, so ads and day-to-day posting can sit with different people.