How to get the blue checkmark on Pinterest

Pinterest's help pages describe verification through one route, the Verified Merchant Program, and separate two levels:

• Approved merchant: you've claimed and verified your domain and added a catalogue, and Pinterest has reviewed your business against its merchant guidelines
• Verified merchant: an approved merchant that also meets the program's requirements
• Verified merchants get a blue checkmark on their profile and Pins, and can use extra features such as merchant details, which show the values and communities your brand represents
• The pages we checked don't describe a checkmark for businesses that don't sell products. Product Pins must show a specific item for sale, and services are excluded

Sources: Pinterest Business Help: Verified Merchant Program, checked 15 October 2026; Pinterest Policy: Merchant guidelines, checked 15 October 2026

You need to meet all of these. If you don't, you won't be verified.

Source: Pinterest Business Help: Verified Merchant Program, checked 15 October 2026

Before you add a catalogue, Pinterest asks for a business account, a claimed website, the Pinterest tag and a website that meets its merchant guidelines. To claim your website with an HTML tag:

1. Log in to your Pinterest business account and click the chevron-down icon at the top right.
2. Select Settings, then click Link to Pinterest.
3. Click Claim next to Websites.
4. Copy the HTML tag and click Continue.
5. Add the tag to the head section of your site's index.html file, then return to Pinterest, enter your website URL and click Verify.
6. Install the Pinterest tag, then add your catalogue's data source so Pinterest can review your business.

• You can also claim with an HTML file, a DNS TXT record or, for some accounts, Google Merchant Center
• You must own the domain and be able to edit its code, so most marketplace shops on Etsy, eBay or Amazon can't be claimed
• Your site needs easy-to-find contact details, a shipping policy and a refund policy

Sources: Pinterest Business Help: Get started with retail catalogs, checked 15 October 2026; Pinterest Business Help: Claim your website, checked 15 October 2026

Pinterest's merchant guidelines rule out:

• Affiliate marketers and wholesale retailers
• Shops without a clear, easy-to-find return policy covering whether returns are accepted, the process, timings and contact details
• Sites with broken links or incomplete pages, that force people to register to see products, or that are unsafe or deceptive
• Products without current price and stock information, which Pinterest needs to be no more than seven days old
• Prohibited products such as gambling, prescription medicines, tobacco and weapons, plus restricted categories such as alcohol
• Pinterest has announced updated merchant guidelines effective 12 November 2026, so check the latest version before you apply changes

Source: Pinterest Policy: Merchant guidelines, checked 15 October 2026

Verification isn't permanent. Pinterest checks the requirements continuously:

• Missing any requirement at any point suspends you, and so can excessive user reports on your product Pins
• You're alerted in Business hub and by email, and you have 30 days to fix the issues. Fix them in time and you're re-enrolled automatically
• After 30 days without a fix, you stay suspended and lose verified merchant status
• A suspension from the program may not affect your approved merchant status, so your catalogue and ads can keep running. Losing approved merchant status suspends you from the program automatically
• Changes can take up to 48 hours to show, so wait two days after a fix before assuming it hasn't worked
• A common gap is a quiet week: you need page visit, add to cart and checkout events every 7 days, so check your tag if sales slow down

Source: Pinterest Business Help: Verified Merchant Program, checked 15 October 2026

Disclosure: this is our product. Zolyp doesn't manage catalogues, the Pinterest tag or verification. It plans, writes and designs Pins styled to your Brand Brain and publishes them after you approve them, which keeps your profile active around your products. There's a 3-day free trial, no card required.