How to create a Facebook business Page

Meta's advice is simple: if your goal is to represent a business, brand or product, create a Page. A Page gives you tools to manage and track engagement, and anyone can follow it. A group is for conversation about a shared interest among its members. Pro mode is a setting on your personal profile for people who want to share public updates as themselves.

You can't have a Page without a profile. Meta says you must have a profile to create a Page or help manage one.

Sources: Facebook Help Centre: When to create a Page or turn on pro mode for your profile, checked 14 October 2026; Facebook Help Centre: Differences between profiles, Pages and groups on Facebook, checked 14 October 2026

These are Meta's steps on a computer:

1. Log in to Facebook, then click Pages on the left.
2. Click Create Page. Select Public Page, then click Next.
3. Click Get started. Add your Page name and category.
4. Add an optional bio and click Create Page.
5. Add information such as contact details, location and hours, then click Next.
6. Add profile and cover photos, edit the action button and click Next.
7. Connect your WhatsApp to the Page, or click Skip.
8. Invite friends to connect with your Page, then click Next.
9. Choose your notification settings and click Done.

Source: Facebook Help Centre: Create a Facebook Page, checked 14 October 2026

A new visitor decides in seconds whether you're a real, open business. Fill in the parts that answer that question:

• Name: your business's real trading name, the one on your sign or invoices.
• Category: the closest match to what you sell, so people searching Facebook can find you.
• Contact details, location and opening hours: the most-checked information on any local business Page.
• Action button: point it at the one thing you want visitors to do, such as call, message or book.
• Bio: one plain sentence on what you do and for whom.

Source: Facebook Help Centre: Create a Facebook Page, checked 14 October 2026

Meta's own figures: the profile picture is cropped to a circle and should be 320 x 320 pixels for best quality. The cover photo must be at least 400 x 150 pixels and loads fastest as an sRGB JPG that's 851 x 315 pixels and under 100 KB. Meta suggests PNG for logos or text, and warns that the profile picture covers part of the cover photo's left-hand side.

Our Facebook image sizes guide has the full list, including what Meta recommends for feed images and reels.

Source: Facebook Help Centre: Facebook Page profile picture and cover photo dimensions, checked 14 October 2026

A username gives your Page a short web address (facebook.com/yourname) that's easy to print on a menu or a van. Meta says newly created Pages may not be able to create a username straight away, and a Page's username can be removed for inactivity. If yours is taken, try adding your town or trade. Meta's steps:

1. Click your profile photo in the top right, click See all profiles and select your Page.
2. Click your Page's profile picture in the top right, then Settings and privacy, then Settings.
3. In the left menu, click Page setup, then Name, then Edit next to your username.
4. Enter a username and, if it's available, click Save changes.

Source: Facebook Help Centre: Create a username for your Facebook Page, checked 14 October 2026

Don't share your Facebook password. Give people their own access instead. Facebook access lets someone switch into the Page and manage it on Facebook, with full or partial control. Task access lets someone manage content, messages, ads or insights from Meta Business Suite without switching into the Page. Our guide to adding an admin to a Facebook Page has the steps.

If you plan to run the Page as a business for years, add it to a business portfolio so the business, not one person's profile, owns it. Our business portfolio guide shows how.

Source: Facebook Help Centre: About Facebook Page access, checked 14 October 2026

An empty Page looks closed. Before you invite anyone, publish a handful of posts so visitors see a working business:

1. A welcome post: who you are, what you sell and where to find you.
2. Two or three photos of your real products, premises or team.
3. One post answering the question customers ask most.
4. Then pick a pace you can keep, such as two or three posts a week, and plan them ahead.

Zolyp is our product, so weigh this section with that in mind. Setting up a Page takes an afternoon; keeping it posting every week is the harder part. Zolyp publishes to Facebook Pages, and it keeps each Facebook caption within 5,000 characters.

Zolyp plans the week across your content themes, writes the captions and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), then schedules and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You review and approve the week, and Autopilot lets you hand off publishing theme by theme once you trust the output. Plans that create the posts start at $29 a month, with a 3-day free trial and no card required.