How to add and switch between multiple Instagram accounts

Once you've added more than one account, you can switch between them without logging out and back in. That makes it easy to keep a personal account and a business account apart in one app.

Our advice: give the business its own account rather than turning your personal one into a shop front. You can switch it to a professional account for insights and contact buttons, and hand access over later without sharing your personal messages.

Source: Instagram Help Centre: Add and switch between multiple Instagram profiles, checked 15 October 2026

1. Tap Profile or your profile picture in the bottom right.
2. Tap Menu in the top right.
3. Scroll to the bottom and tap Add account.
4. Tap Log into existing account.
5. Enter the username and password of the account you want to add.
6. Tap Log In.

Source: Instagram Help Centre: Add and switch between multiple Instagram profiles, checked 15 October 2026

You can create an extra profile from inside the app:

1. Go to your profile and tap your profile name at the top.
2. Tap Add Instagram account, then Create new account.
3. Enter the new profile name, then tap Next.
4. Tap Continue, then Allow and continue to add it to your Accounts Center. To give it its own password instead, tap Create password.
5. Add a phone number or email, then tap Next.
6. Tap Complete sign up.

• Then switch the new profile to a professional account so you get insights and contact options

Source: Instagram Help Centre: Add and switch between multiple Instagram profiles, checked 15 October 2026

Before you post, story or reply, glance at the profile picture in the bottom right. It shows which account you're using.

1. Tap Profile or your profile picture in the bottom right.
2. Tap your username at the top of the screen.
3. Tap the account you want to switch to.

Source: Instagram Help Centre: Add and switch between multiple Instagram profiles, checked 15 October 2026

Instagram used to let one login open several accounts. If you set that up before, it keeps working through Accounts Center, but you can't add new accounts to it, and an account you remove can't be added back. Each account also keeps its own password. To remove one:

1. Go to your profile, tap Menu, then Accounts Center.
2. Tap Logging in with accounts.
3. Tap Choose which accounts can log into other accounts and tap the account.
4. Below Which accounts can [name] log in to, tap Uncheck next to the account to remove and follow the instructions.

Source: Instagram Help Centre: Keep using one login across multiple Instagram profiles, checked 15 October 2026

• You already have 10 accounts logged in, which is Instagram's limit. Log out of one first
• An account uses two-factor authentication, so you'll need its login code or to confirm the login
• You're trying to add an account to an old single login. That's no longer possible, so log in with the account's own password
• The menu looks different. Instagram is moving people to Meta Accounts, so you may see Accounts Center or Meta Account settings
• You changed one account's own password or removed it from a single login. It can't be added back, so log in with that account's password

Sources: Instagram Help Centre: Add and switch between multiple Instagram profiles, checked 15 October 2026; Instagram Help Centre: Keep using one login across multiple Instagram profiles, checked 15 October 2026

Disclosure: this is our product. If you post for several businesses, Zolyp keeps each brand's tone, colours and rules in its own Brand Brain and publishes to each Instagram account once you approve. How many brands you can add depends on the plan. There's a 3-day free trial, no card required.