How to write your Google Business Profile description

Sources: Google Business Profile Help: Edit your Business Profile, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026

1. Sign in to the Google Account linked to your profile and go to your Business Profile.
2. Select Edit profile.
3. Select the Edit icon next to Description.
4. Type your description.
5. Select Save.

• On your phone, open the Google Maps app, tap Business at the bottom right, then Edit profile.
• Google reviews changes before they go live. They usually appear in about 10 minutes, but can take up to 30 days.

Sources: Google Business Profile Help: Manage your Business Profile description, checked 15 October 2026; Google Business Profile Help: Edit your Business Profile, checked 15 October 2026

Google can draft a description from your profile information. It's only available in selected regions and languages, and you must be 18 or over.

1. Select Edit profile, then the Edit icon next to Description.
2. Select Suggest description. You can type a few details first to steer it.
3. Select Try again for another version, or Use to keep it.
4. Check every claim, edit what's wrong, then select Save.

• Google warns the suggestion is creative text and may not be accurate, so read it before you save.
• To report a bad suggestion, select the thumbs-down icon, then Report an issue.

Source: Google Business Profile Help: Manage your Business Profile description, checked 15 October 2026

Our suggestion, built on Google's rules: lead with what you do and where, then the main services, then what makes you different, then how long you've been going. Use the words customers would search for, naturally, because Google's ranking page says relevance depends on how well your profile matches a search.

A made-up example for a plumber: "Family-run plumbing and heating firm serving Leeds and nearby towns since 2011. We fit and service boilers, fix leaks and burst pipes, and install bathrooms. Gas Safe registered engineers, tidy work and written quotes before we start."

• Put offers in posts, not the description. Our posts guide covers how.
• Our tip: don't repeat your address, hours or phone number; they have their own fields.

Sources: Google Business Profile Help: Tips to improve your local ranking on Google, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026

Check these:

• It's still in review. Changes can take up to 30 days.
• It breaks a rule, such as including a link or focusing on a sale. Remove it and save again.
• You can't see Suggest description. It's limited to some regions and languages and to users aged 18 or over.
• You're signed in to the wrong account. You need the Google Account linked to the profile.

Sources: Google Business Profile Help: Manage your Business Profile description, checked 15 October 2026; Google Business Profile Help: Edit your Business Profile, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026

Disclosure: this is our product. The description stays fixed; posts let you say what's new. Zolyp writes and designs Google Business updates and events in your brand's style and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.