Facebook giveaway rules: how to run a contest on your Page

The Promotions section of Meta's policies for Pages, groups and events says that if you run a contest, giveaway or sweepstakes:

• It must meet the legal and regulatory requirements where you run it, for example providing official rules, disclosing offer terms and eligibility, and registering it with authorities if required.
• Entrants must fully release Meta and hold it harmless from liability.
• Entrants must acknowledge the promotion isn't sponsored, endorsed, administered by or associated with Meta.
• It must not require or incentivise people to share, repost, tag others or otherwise publicise it.
• Meta won't help you administer it, and you run it at your own risk.

Source: Meta: Policies for Pages, groups and events, checked 15 October 2026

Share to enter, tag a friend to enter and extra entries for reposts all break the rule against requiring or incentivising people to publicise your promotion. Separately, Meta's engagement bait guideline covers posts that explicitly ask for votes, shares, comments, tags, likes or other reactions, so heavy "comment to win" wording may also be seen as bait.

• Paid entry is a different problem: Meta's policy treats games where something of monetary value is needed to play and to win, such as raffles and lotteries, as gambling, which needs Meta's prior written permission.

Sources: Meta: Policies for Pages, groups and events, checked 15 October 2026; Meta Transparency Centre: Engagement bait, checked 15 October 2026

A simple order of work:

1. Check the law where your entrants live, including whether the promotion must be registered.
2. Write official rules: who can enter, the dates, the prize, how and when the winner is picked and how they'll be contacted.
3. Add the two statements Meta requires: a full release of Meta from liability, and that the promotion isn't sponsored, endorsed, administered by or associated with Meta.
4. Choose an entry method that doesn't involve sharing or tagging, such as a form on your website.
5. Post the giveaway on your Page with a link to the rules, and pin it while it runs.
6. Pick and contact the winner as your rules say, then announce it.

Sources: Meta: Policies for Pages, groups and events, checked 15 October 2026; Meta Business Help Centre: Pin items to the top of your Facebook Page, checked 15 October 2026

If you collect information from people who interact with your Page, Meta's policy says you must tell them first, get their explicit consent to use their data, and make clear that you, not Meta, are collecting it.

Source: Meta: Policies for Pages, groups and events, checked 15 October 2026

Check your post against these before publishing:

• Asking people to share the post or tag friends to enter or get extra entries.
• No official rules, or rules missing the Meta release and non-affiliation statements.
• Charging for entry, which can turn a prize draw into gambling under Meta's policy.
• Collecting emails or phone numbers without saying who's collecting them and getting consent.
• Expecting Meta to help pick a winner or settle a dispute. It won't.

Source: Meta: Policies for Pages, groups and events, checked 15 October 2026

Zolyp is our product, so weigh this section with that in mind. A giveaway needs a launch post, reminders and a winner announcement. Zolyp can plan and write those into your week; the rules, entry method and prize draw stay with you.

Zolyp plans the week across your content themes, writes the captions and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), then schedules and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You review and approve the week, and Autopilot lets you hand off publishing theme by theme once you trust the output. Plans that create the posts start at $29 a month, with a 3-day free trial and no card required.