How to verify your domain on Facebook

Meta describes it as a way to confirm you're connected to your business. It also lets you control who can edit link previews and ad links that point to your website, for both organic and paid content. Meta recommends it when:

• You want to manage ad link editing permissions, seeing which advertisers run ads pointing to your domain and who may edit those links.
• You want to edit organic links pointing to your domain, and let partners do the same.
• You're registering for the news Page index, which requires a verified domain.
• You sell on Facebook commerce surfaces and send buyers to your own website.
• You're applying for business verification without a business phone number, or your email domain doesn't match your website.

Sources: Meta Business Help Centre: When to use domain verification to verify your business, checked 15 October 2026; Meta Business Help Centre: About domain verification in Meta Business Suite, checked 15 October 2026

Meta lists three requirements:

• A business portfolio.
• Full control of that business portfolio.
• Admin or developer access to your domain, or someone who has it (your web developer, for example).
• Verify the root domain only. Meta says you only need to verify subdomains when onboarding to Facebook Commerce.

Source: Meta Business Help Centre: Verify your domain from your business portfolio, checked 15 October 2026

In Meta Business Suite on a computer:

1. Go to Settings, then Domains in the Brand safety section.
2. Click + Add in the top right.
3. Click Create a domain (or Request access to a domain if another portfolio already owns it).
4. Enter the root domain without any prefix: website.com, not www.website.com or https://website.com.
5. Click Add, then choose one of the three verification methods below.
6. When the method is in place, click Verify domain.

Source: Meta Business Help Centre: Verify your domain from your business portfolio, checked 15 October 2026

All three work. Pick the one that matches the access you have. Once the domain is verified, Meta says you can remove the tag, file or record without affecting your status.

Sources: Meta Business Help Centre: Verify your domain from your business portfolio, checked 15 October 2026; Meta Business Help Centre: About domain verification in Meta Business Suite, checked 15 October 2026

Meta's troubleshooting page covers these errors:

• Invalid domain: you entered a subdomain, a subdirectory, a trailing slash or https://. Domains can only contain letters, numbers and hyphens, and a hyphen can't be first or last.
• Already verified by another business: ask that business to share the domain with you. This can also happen when a previous owner of the domain verified it.
• No DNS entries or no matching record: check the TXT record matches the code exactly, using a DNS lookup tool.
• File not found or redirected: the HTML file must sit at the root. Meta allows a redirect from your domain to www and between http and https, but no other redirects.
• Meta tag not found: Meta's crawler doesn't run JavaScript, so the tag must be in the static page, not added by a script. Run the home page through the Sharing Debugger to see what the crawler saw, including expired certificate warnings.
• Code doesn't match: the HTML file must contain nothing else, and the tag must be copied exactly. If all else fails, refresh, try again, then contact support.

Source: Meta Business Help Centre: Troubleshoot why you can't verify your domain, checked 15 October 2026

Zolyp is our product, so weigh this section with that in mind. Zolyp doesn't verify domains or change your business portfolio settings; that stays with whoever has full control. It looks after the posting side of your Page once the admin work is done.

Zolyp plans the week across your content themes, writes the captions and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), then schedules and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You review and approve the week, and Autopilot lets you hand off publishing theme by theme once you trust the output. Plans that create the posts start at $29 a month, with a 3-day free trial and no card required.