X Lists: how to create, use and pin them

X Lists let you organise accounts by group, topic or interest. Opening a List shows a timeline of posts from only the accounts on it, in place of the mix in For you. You can make your own Lists, follow other people's, and pin your favourites to the top of your Home timeline. X also uses the Lists you follow as one source for recommendations in For you.

In the iOS and Android apps you may see a Discover new Lists prompt in your Home timeline. Tap Follow on a suggestion you like, or Show more to browse X's Lists discovery page, which has a search box for finding more.

Sources: X Help Center: How to use X Lists, checked 14 October 2026; X Help Center: For You Home Timeline Recommendations, checked 14 October 2026

The desktop steps from X's help centre:

1. Click Lists in the navigation bar.
2. Click the Create new List icon at the top.
3. Give the List a name and a short description. Names can be up to 25 characters and can't start with a number.
4. Choose private (only you can see it) or public (anyone can follow it).
5. Click Next, then search for people and add them.
6. Click Done.

Source: X Help Center: How to use X Lists, checked 14 October 2026

On iPhone and Android the route starts from your profile icon:

1. Tap your profile icon in the top menu.
2. Tap Lists.
3. Tap the new List icon.
4. Add a name and description. Lists are public by default; turn on Private if only you should see it.
5. Tap Done.

Source: X Help Center: How to use X Lists, checked 14 October 2026

On x.com, go to the account's profile, click the more icon, and select Add or remove from Lists. Tick or untick the Lists in the pop-up. You don't need to follow an account to add it. To check it worked, open the List and click List members.

To manage members from the List itself, open it, choose Edit List, then Manage members: search to add people, or remove them.

To change a List's name or description, go to your profile, open the Lists tab, choose one of the Lists you created and select Edit. To get rid of it, select Delete List. Deleting a List you made doesn't affect the accounts on it, and unpinning a List never deletes it.

Source: X Help Center: How to use X Lists, checked 14 October 2026

• Follow someone else's List: on their profile, open the more menu, choose View Lists, pick a List and select Follow. You don't have to follow the people in it.
• Pin a List: open Lists from your profile icon menu and tap the pin icon next to it. It appears to the right of your For you and Following timelines.
• Unpin: tap the pin again under Pinned. This doesn't delete the List.
• Reorder pinned Lists: in Lists, tap Edit, then press and hold the reorder icon and drag.
• Share a List: use the share icon on the List's page to copy the link, send it by Direct Message, or post it.

Source: X Help Center: How to use X Lists, checked 14 October 2026

Yes, you can see them: open Lists, select the more icon next to the new List icon, then Lists you're on. You can't simply leave someone else's List, though. X says the only way to remove yourself is to block the List's creator.

Source: X Help Center: How to use X Lists, checked 14 October 2026

X's own business guide suggests Lists for keeping tabs on specific accounts, industries and communities. A few that are worth setting up:

• Customers and regulars: see what they post and reply when it's relevant.
• Competitors: a private List keeps an eye on offers and announcements without following anyone.
• Local: businesses, journalists and organisers in your area, for partnerships and local news.
• Industry voices: suppliers, trade bodies and experts worth quoting or replying to.
• People who reply to you a lot: make sure you never miss their posts.
• An event List: speakers, exhibitors and attendees before a trade show or local event, so you can follow the conversation and reply while it's happening.
• A public List you curate for customers, such as local suppliers you recommend, gives people a reason to follow your account.

Source: X Business: Intro to X for Business, checked 14 October 2026

Lists are for listening, and that part stays with you; Zolyp doesn't do social listening. What it does is the posting side: it plans, writes and schedules your X posts in your brand voice, so the time you'd spend writing can go on reading your Lists and replying.