How to read your Pinterest ads reporting

Reporting is on the web. Pinterest's pages give two routes: the Review reporting page says Campaign manager under Manage campaigns, while the Customize your reporting table page says Reporting under Ads. Follow whichever your menu shows:

1. Log in to your Pinterest business account on a computer.
2. Click the menu icon at the top left.
3. Under Manage campaigns, click Campaign manager.
4. Use the graph for a visual summary and the table below it to view or export data.

Sources: Pinterest Business Help: Review reporting, checked 15 October 2026; Pinterest Business Help: Customize your reporting table, checked 15 October 2026

These are Pinterest's definitions for the default columns:

Source: Pinterest Business Help: Review reporting, checked 15 October 2026

The filters above the graph change what you see:

• Time zone: add your local time zone in Business Manager under Ad accounts, then Settings, and switch between it and UTC
• Date range: any range within the last 25 months. Last 7 days excludes today, so pick Today or Hourly for a campaign launched in the past 24 hours. Hourly covers any 3 days within the last 7
• Conversion data only goes down to daily level, even in the hourly view
• Objective and status: compare several objectives or statuses at once
• Conversion settings: choose the window, date and source. Pinterest recommends 30 days for clicks and 30 days for views
• Undelivered ads and product groups are hidden by default. Use the Hide undelivered campaign toggle at the top right to show them

Source: Pinterest Business Help: Review reporting, checked 15 October 2026

To choose which metrics appear:

1. Click Edit columns at the top right of the reporting table.
2. Select columns from the list on the left, remove any with the x icon, and drag to reorder.
3. Click Apply, or Save and apply to keep the view.
4. To calculate your own metric, click the plus icon, then Add a column, name it, enter a formula and choose a format ($, # or %).
5. Pick your saved view from the Table drop-down at the top right of the table.

• You can save up to 10 custom columns in each custom table. They're saved for the whole advertiser, so deleting one may remove it from colleagues' tables too
• Formulas don't accept decimals or percentages: write 0.75 as (75/100)
• In Table settings, tick Save table to ad account to share a table, or Set as default reporting table to open it every time

Sources: Pinterest Business Help: Review reporting, checked 15 October 2026; Pinterest Business Help: Customize your reporting table, checked 15 October 2026

Click Export above the reporting table and choose the data you want; it downloads as a CSV. Choose Report: current table view to get exactly what's on screen.

Conversion insights is a separate beta page under Analytics that combines organic and paid results for the whole business account. It needs a healthy Pinterest tag, only shows data from the date the tag started working, and defaults to a 1-day view and 30-day click window if you haven't set one in Ads Manager. For ROAS and cost per action, Pinterest points you back to ads reporting.

Sources: Pinterest Business Help: Review reporting, checked 15 October 2026; Pinterest Business Help: Customize your reporting table, checked 15 October 2026; Pinterest Business Help: Review Conversion insights, checked 15 October 2026

Differences usually come from settings, not errors:

• New campaign shows nothing: the default Last 7 days excludes today. Switch to Today or Hourly
• Ads missing from the table: undelivered rows are hidden until people interact with them
• Conversion insights is higher or lower: it covers the business account rather than one ad account, uses a last-touch model and may use a different conversion window
• Google Analytics shows fewer conversions: third-party tools default to last-click and can't see activity on Pinterest
• Shopify shows fewer: the Pinterest for Shopify app only reports last-click conversions
• Conversions missing: check the Pinterest tag. Tag errors can take up to seven days to update after you fix them

Sources: Pinterest Business Help: Review reporting, checked 15 October 2026; Pinterest Business Help: Review Conversion insights, checked 15 October 2026; Pinterest Business Help: Shopify app reporting, checked 15 October 2026

Disclosure: this is our product. Ads reporting covers paid results. For organic Pins, Zolyp's Analyze feature writes a plain-language weekly summary of the posts it published: what landed, what didn't, and what to change next. There's a 3-day free trial, no card required.