Published by the Zolyp team ·
What's the difference between a LinkedIn post and an article?
A post is what you share in the feed, up to 3,000 characters. An article is long-form writing with its own title, cover image and web address, built for in-depth insight. Articles appear in the Activity section of your profile. A newsletter is a series of articles that people subscribe to.
LinkedIn's own advice: if a post runs past 3,000 characters, write an article instead. Use posts for quick updates and articles for guides, explanations and opinions you want people to find later.
Sources: LinkedIn Help: Difference between posts, articles, reposts, and newsletters, checked 15 October 2026; LinkedIn Help: Post and share updates, checked 15 October 2026; LinkedIn Help: Write and publish articles on LinkedIn, checked 15 October 2026
How do you publish a LinkedIn article from your profile?
LinkedIn's steps. This only works on desktop:
- Click Write article in the share box near the top of your homepage.
- If you manage a Page, choose whether to publish as yourself or the Page, and click Next.
- Use the dropdown next to your name to pick an individual article or, if you have one, a newsletter edition.
- Click Upload from computer above the title to add a cover image or video.
- Type your title, then write in the Write here field.
- Click Manage, then Settings, to set the article URL, SEO title and SEO description. Preview it there, or share a draft.
- Click Next, add a line about the article in Tell your network what your article is about, and click Publish, or the clock icon to schedule it.
Source: LinkedIn Help: Write and publish articles on LinkedIn, checked 15 October 2026
How do you publish an article as a LinkedIn Page?
Super admins and content admins can publish as the Page:
- Go to the Page's super or content admin view.
- Click Newsletters in the left menu, then Write article.
- Click your name in the upper left and select the Page.
- Upload a cover image. LinkedIn recommends 1920 x 1080 pixels on this page.
- Add the title and text, using the toolbar for formatting and media.
- Optional: under Manage, duplicate the draft, preview and share it, or open SEO settings.
- Click Next. Optionally set Comment Control (Anyone is the default) and add a description.
- Click Publish, or the clock icon to schedule it.
Source: LinkedIn Help: Publish articles or newsletter editions as your LinkedIn Page, checked 15 October 2026
What can you add to a LinkedIn article?
The editor is more flexible than a post. LinkedIn lists:
- Images and video from the Media icon. Article images can be JPG, static GIF or PNG, up to 10 MB each.
- Links, code snippets, lists, quotes and dividers.
- Embeds: a LinkedIn post, profile or Page, or external content. Other LinkedIn articles can't be embedded.
- Mentions: type @ to mention a member or Page. They're notified and linked.
- Cover image: LinkedIn's publishing FAQ gives 2000 x 600 pixels as optimal, while its Page article steps recommend 1920 x 1080. Keep key text near the centre so either crop works.
- SEO title (cut off after 60 characters) and SEO description (LinkedIn suggests 140 to 160 characters).
- After publishing, you can turn comments off, edit or delete the article at any time.
Sources: LinkedIn Help: Write and publish articles on LinkedIn, checked 15 October 2026; LinkedIn Help: LinkedIn Publishing Platform FAQ, checked 15 October 2026; LinkedIn Help: Publish articles or newsletter editions as your LinkedIn Page, checked 15 October 2026; LinkedIn Help: SEO settings for articles or Newsletters published on LinkedIn, checked 15 October 2026
Why can't I write or edit a LinkedIn article?
The usual causes, from LinkedIn's help pages:
| Problem | What to do |
|---|---|
| No Write article option in the app | Articles can only be written on desktop |
| Can't click into the title or other fields | Turn off browser extensions such as Grammarly or Lazarus and refresh the editor |
| Can't find a draft | Open Manage in the publishing tool and select Drafts |
| Can't publish as the Page | You need to be a super admin or content admin of that Page |
| A reviewer can't open your shared draft | They need to be logged in to LinkedIn |
Sources: LinkedIn Help: Write and publish articles on LinkedIn, checked 15 October 2026; LinkedIn Help: LinkedIn Publishing Platform FAQ, checked 15 October 2026; LinkedIn Help: Publish articles or newsletter editions as your LinkedIn Page, checked 15 October 2026
Where Zolyp fits
Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. Zolyp writes and schedules LinkedIn posts rather than articles. A practical pairing is to publish the article yourself, then have Zolyp turn its main points into short posts over the following weeks. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.
Common questions
Can I write a LinkedIn article on my phone?
No. LinkedIn says the article publishing tool isn't available in the mobile app. Use a computer.
Can a company Page publish LinkedIn articles?
Yes. Super admins and content admins open the Page admin view, click Newsletters, then Write article, and select the Page.
Can I schedule a LinkedIn article?
Yes. Before publishing, click the clock icon next to Publish and choose a date and time.
What size should a LinkedIn article cover image be?
LinkedIn gives two figures: 2000 x 600 pixels in its publishing FAQ and 1920 x 1080 in its Page article steps. Keep important text in the middle.
When should I write an article instead of a post?
When you need more than 3,000 characters, or want a titled piece people can find and share later. LinkedIn itself suggests an article for anything over the post limit.