How to start a LinkedIn newsletter

The rules differ for people and Pages:

• Original content means posts or articles you made on LinkedIn: text, image or video posts, or published articles.
• Good standing means following LinkedIn's Professional Community Policies.
• If the Create newsletter option doesn't appear, your account or Page doesn't have access yet.

Sources: LinkedIn Help: LinkedIn Newsletter access criteria, checked 14 October 2026; LinkedIn Help: LinkedIn Newsletters, checked 14 October 2026; LinkedIn Help: Create a LinkedIn Page newsletter, checked 14 October 2026

LinkedIn's desktop steps:

1. Click Write article in the share box near the top of your homepage. If you also admin a Page, choose who to publish as under Publish as and click Next.
2. Click the Manage dropdown near the upper right.
3. Select Create newsletter.
4. Fill in the Create a newsletter form: a title, how often you'll publish, a short description and an image.
5. Click Done, then write and publish your first edition.

Sources: LinkedIn Help: LinkedIn Newsletters, checked 14 October 2026; LinkedIn Help: Newsletters on LinkedIn FAQ, checked 14 October 2026

For a company Page, start from the admin view:

1. Go to your Page's super or content admin view.
2. Click Create in the left menu.
3. Click Create a newsletter.
4. Enter a newsletter title, choose a publishing frequency and add a description.
5. Upload an image.
6. Click Done.

• A newsletter made for a Showcase Page isn't linked to the parent Page.
• Admins can also start from their own homepage: click Write article, choose the Page under Publish as, click Next, then use the Manage menu.

Source: LinkedIn Help: Create a LinkedIn Page newsletter, checked 14 October 2026

Publishing the first edition is what switches the newsletter on:

• LinkedIn creates a newsletter page with an overview, your details and a list of editions.
• You can invite your connections or followers to subscribe, and a Page's followers are invited by notification. People who start following you or the Page later get an invitation automatically.
• Each new edition notifies subscribers by push notification, in-app notification and email. LinkedIn avoids sending duplicates, so someone who gets a push may not also get the email.
• Each newsletter can have unlimited editions.

Sources: LinkedIn Help: Create a LinkedIn Page newsletter, checked 14 October 2026; LinkedIn Help: LinkedIn Newsletters, checked 14 October 2026; LinkedIn Help: Newsletters on LinkedIn FAQ, checked 14 October 2026

They're separate on LinkedIn. Following a person or Page brings their posts into your feed but doesn't subscribe you to their newsletter. Subscribing notifies you about each edition but doesn't mean you follow everything else they post.

Subscriptions are public: they show on the subscriber's profile, and the author can see who subscribed, with their name, photo and headline depending on their settings. Readers can unsubscribe from the emails only, or from the newsletter entirely. To see the newsletters you subscribe to yourself, go to My Network and, under Manage my network, select Newsletters.

Source: LinkedIn Help: Newsletters on LinkedIn FAQ, checked 14 October 2026

Every edition lands in subscribers' notifications and inboxes, so a missed or thin edition is more visible than a missed post. Plan before you launch:

1. Pick a narrow topic your customers care about, such as plain-English tax changes for café owners.
2. Choose a frequency you can keep for six months. Monthly is fine; the form asks you to commit to one.
3. Write the first three editions before you publish the first, so you start with a buffer.
4. Give every edition one main point and a clear headline.
5. Share each edition in a normal post as well, with a line on why it's worth reading.
6. Look at which editions bring new subscribers and repeat those topics.

A newsletter isn't a replacement for regular posts. A simple comparison:

Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. Newsletter editions are written in LinkedIn's article editor. Zolyp handles the regular feed posts around them: it plans and writes your weekly LinkedIn posts in your brand voice, including posts that point people to your latest edition. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.