How to tag a company or person on LinkedIn

LinkedIn calls a tag in post or comment text a mention. Once you post, the person you mentioned gets an email and an app notification, and their name in your post links to their profile. The @ works for people, companies and schools, so tagging a company means mentioning its LinkedIn Page.

Photos have a separate tag feature: you click on the image and tag the people in it. Both kinds of tag notify the person and link to them.

Sources: LinkedIn Help: Mention people in your posts, checked 15 October 2026; LinkedIn Help: How to repost a post on LinkedIn, checked 15 October 2026; LinkedIn Help: Tag people in your photos, checked 15 October 2026

LinkedIn's desktop steps, which also work in a comment under someone else's post:

1. Click Start a post at the top of your homepage, or click Comment under someone else's post.
2. Type @ and start typing the name of the person or company Page.
3. If the name is common, add the company to your search, for example 'Jane Doe LinkedIn'.
4. Click the right person or Page in the list. The name turns into a link.
5. Carry on typing your post, then click Post.

• In the app: tap Post in the navigation bar, tap the @ (At) icon on your keyboard, start typing, tap the right name in the list and tap Post.
• Forgot someone? LinkedIn lets you edit a post or comment afterwards to add a mention.
• The same @ works when you repost with your thoughts.

Sources: LinkedIn Help: Mention people in your posts, checked 15 October 2026; LinkedIn Help: How to repost a post on LinkedIn, checked 15 October 2026

Photo tags are added while you upload the image:

1. Click Photo in the share box at the top of your homepage and choose your images.
2. In the Edit your photo window, click Tag, then click anywhere on the photo.
3. Type the member's name and click it to add the tag.
4. Repeat for anyone else in the picture. LinkedIn allows up to 30 tags per photo.
5. Optional: click Add alt text to describe the image for screen readers.
6. Click Done, write your post text, choose who can see it and click Post.

• Tagged members get a notification and an email unless they've turned that notification off.
• As the author, you can remove photo tags after posting.

Source: LinkedIn Help: Tag people in your photos, checked 15 October 2026

Super admins and content admins can include mentions in posts made as the Page, and LinkedIn lets them edit mentions in a Page post after it's published. To comment as the Page and tag someone in that comment, click the dropdown next to your profile picture in the lower left of a public post, choose the Page, click Save, then comment.

To see where others have mentioned your Page:

1. Go to your Page admin view.
2. Click Activity in the left menu (in the app, tap Dashboard and select Activity).
3. Choose the Mentions filter at the top of the activity feed.
4. Reply or react as the Page where it helps the conversation.

Sources: LinkedIn Help: LinkedIn Page posts FAQ, checked 15 October 2026; LinkedIn Help: React or comment on posts as your organization's LinkedIn Page, checked 15 October 2026; LinkedIn Help: View and engage with your LinkedIn Page activity, checked 15 October 2026

The reasons LinkedIn gives, and what to do about each:

• To stop people tagging you, go to Settings & Privacy, then Visibility, then Mentions, tags, and collaborations, and turn the toggle off. Existing mentions aren't affected.
• The person who tagged you in a photo isn't notified when you remove the tag.

Sources: LinkedIn Help: Mention people in your posts, checked 15 October 2026; LinkedIn Help: Choose whether members can mention, tag, or collaborate with you, checked 15 October 2026; LinkedIn Help: Remove a mention or tag of yourself, checked 15 October 2026

Zolyp, which publishes this guide, is our own product, so weigh this section with that in mind. Zolyp writes and schedules your regular LinkedIn posts. If you want to tag a partner or customer in one that has already gone out, LinkedIn lets you edit the post and add the mention. LinkedIn is one of the 9 platforms it publishes to (Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads), and you approve the week before anything goes live. Plans that create the posts start at $29 a month, with a 3-day free trial.