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How does X decide what's trending?

X says trends come from an algorithm and are tailored to you by default, based on who you follow, your interests and your location. It looks for topics that are popular now rather than ones that have been popular for a while. Related hashtags are grouped, so #MondayMotivation and #MotivationMonday can show as one trend. Location trends instead show what's popular with people in one place.

Trends sit under the Explore tab in the apps. On x.com they appear in several places, including the Home timeline, search results and profile pages.

Source: X Help Center: X Trends FAQ, checked 15 October 2026

How do you change trends location on x.com?

  1. Find the Trends box.
  2. Click Change.
  3. Choose to keep tailored trends based on your location and who you follow, or select Change to pick a nearby location or search for one.

Source: X Help Center: X Trends FAQ, checked 15 October 2026

How do you change trends location in the X app?

Turn Show content in your current location back on to return to personalised trends. A local shop might set trends to its own city to see what people nearby are talking about this week.

  1. Tap your profile icon (on Android, the navigation menu icon if that's what you see).
  2. Tap Settings and privacy, then Privacy and safety.
  3. Under Your X Activity, tap Content you see.
  4. Select Explore settings.
  5. Turn off Show content in your current location.
  6. Tap Explore locations and type or choose the city or country you want.

Source: X Help Center: X Trends FAQ, checked 15 October 2026

How do you follow or unfollow Topics on X?

X uses followed Topics to personalise your posts, events and ads. Topics you follow are public to anyone who can see your full profile. To stop X using an interest at all, open Your X data, go to Interests from X and deselect it; X says that can take time to take effect.

  1. On x.com, go to the More icon and click Topics. In the app, tap Topics in your profile icon menu.
  2. Follow suggested Topics with the Follow button, or mark them Not interested.
  3. To unfollow, tap or click the button next to a Topic you follow.

Source: X Help Center: Topics on X, checked 15 October 2026

How do you join a trend as a business?

  • Use the exact word or phrase from the Trends list, including the hashtag if it has one
  • Only join trends you have something real to say about. X also filters search for quality
  • With so many people posting, your post may not show in the trend's search results, but X says your followers still see it
  • X may keep content out of Trends if it breaks the X Rules, contains profanity or adult or graphic references, or targets the privacy of crime victims or minors

Source: X Help Center: X Trends FAQ, checked 15 October 2026

Why can't you find your city in trends?

  • Your city or country isn't listed: X says that means it isn't getting enough posts from there to build a list. Use advanced search to find local posts instead
  • Trends still look personalised: check whether you kept tailored trends, or turn off Show content in your current location in the app
  • You see news events you didn't ask for: X adds world and local events regardless of personalisation. On x.com, use the menu on a What's happening item and choose Not interested in this
  • A Topic keeps appearing after you unfollowed it: X may still recommend posts about it if you like or repost them

Sources: X Help Center: X Trends FAQ, checked 15 October 2026; X Help Center: Stay informed about important national and global events, checked 15 October 2026; X Help Center: Topics on X, checked 15 October 2026

Where does Zolyp fit? (Disclosure: Zolyp is our product)

Trends show what people are talking about today. Zolyp plans, writes and schedules your X posts around your own content pillars, and you approve the week in minutes. There's a 3-day free trial, no card required.

Common questions

Can I see trends for another country on X?

Yes. On x.com, click Change in the Trends box. In the app, turn off Show content in your current location under Explore settings, then use Explore locations.

Why are my X trends different from someone else's?

X tailors trends by default to who you follow, your interests and your location, so two people can see different lists.

Why isn't my city in the trends list?

X says a missing city or country means it isn't receiving enough posts from that area to create a list.

Are the Topics I follow public?

Yes. Anyone who can see your full profile can see your Topics. If your posts are protected, only your followers can.

How do I get my post into a trend?

Include the exact word or phrase from the Trends list, with the hashtag if there is one. X doesn't promise your post will show in that trend's search.

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