How to advertise on Threads

Threads ads appear in the Threads feed, between posts in the home feed, when people use the Threads app on a mobile device. In January 2026 Meta said it was expanding ads on Threads to users in all markets, gradually over the following months.

• Formats: image, video and carousel ads
• Meta also lists the 4:5 aspect ratio, Advantage+ catalogue ads and app ads as newer options
• Third-party brand safety verification now covers the Threads feed through Meta Business Partners

Sources: Meta for Business: Ads on Threads, checked 15 October 2026; Meta Business Help Centre: About ad placements across Meta technologies, checked 15 October 2026; Meta for Business: Ads on Threads, one year in, checked 15 October 2026

You don't need a separate Threads campaign:

1. Open Meta Ads Manager and create a campaign. Your objective decides which placements are available.
2. At placements, keep Advantage+ placements (Threads feed is included by default) or choose Manual placements and select Threads feed.
3. Choose the identity. Threads uses your Threads profile; without one it uses your Instagram account, or your Facebook Page if you have no Instagram account.
4. Add your image, video or carousel. Existing ads work, with no special creative needed.
5. Pick a call to action for your other placements, then publish.

• Duplicating a Manual placements campaign keeps your choices, and you can add Threads feed
• Duplicating an Advantage+ campaign turns Threads feed on, and you can opt out through Manual placements
• Meta says you can review your Threads accounts in Business Settings alongside Facebook, Instagram and WhatsApp

Sources: Meta for Business: Ads on Threads, checked 15 October 2026; Meta Business Help Centre: About ad placements across Meta technologies, checked 15 October 2026; Meta for Business: Ads on Threads, one year in, checked 15 October 2026

The Threads feed ad has no call-to-action button. Instead:

• Video sound is off by default until people tap the sound icon or expand the video

Source: Meta for Business: Ads on Threads, checked 15 October 2026

In Ads Manager:

1. Click the Ads tab, find your ad and click Edit below its name.
2. In the left column, click the three dots next to the ad name.
3. Click More options, then Manage Threads replies.
4. Reply to replies, or use the three dots next to one to hide it.

• This only works if the ad runs with a Threads profile, not your Facebook or Instagram identity
• The ad must be published, dynamic creative must be off, and it can't be an Advantage+ catalogue ad
• Report comment isn't available for Threads replies yet
• Hidden Words set on your Threads profile also apply to your ads

Source: Meta Business Help Centre: Manage comments on your ads in Meta Ads Manager, checked 15 October 2026

Meta's Marketing API supports the Threads feed placement. In March 2026 Meta added app ads on Threads through the API, globally, and reply moderation.

• App ad objectives: app installs, and app event optimisation for link clicks or conversions
• Reply moderation lets advertisers view, hide and reply to top-level replies on Threads ads
• Viewing replies needs the ads_read permission; hiding and replying needs ads_management

Sources: Meta for Developers: Marketing API, latest updates for ads on Threads, checked 15 October 2026; Meta for Business: Ads on Threads, checked 15 October 2026

• You chose Manual placements without Threads feed. Edit placements and add it
• You're checking on a computer. Threads ads only deliver on mobile
• There's no button on the ad. That's by design: the headline and media are the link
• Manage Threads replies is missing. The ad uses a Facebook or Instagram identity, is a draft, uses dynamic creative or is an Advantage+ catalogue ad
• Delivery is low. In January 2026 Meta said Threads ad delivery would start low and grow over the following months

Sources: Meta for Business: Ads on Threads, checked 15 October 2026; Meta Business Help Centre: About ad placements across Meta technologies, checked 15 October 2026; Meta Business Help Centre: Manage comments on your ads in Meta Ads Manager, checked 15 October 2026; Meta for Business: Ads on Threads, one year in, checked 15 October 2026

Disclosure: this is our product. People who tap your brand icon land on your Threads profile, so it helps if it's active. Zolyp plans, writes and designs your organic Threads posts in your brand's voice and publishes them once you approve each one. It doesn't run ads. There's a 3-day free trial, no card required.