Published by the Zolyp team ·
Temporarily closed, permanently closed or special hours?
Your profile shows Temporarily closed or Permanently closed on Google Maps and Search, so pick the one that matches what customers will find:
| Situation | Use | What customers see |
|---|---|---|
| Closed for a few days, such as a holiday | Special hours | Your changed hours for those dates |
| Closed for more than 7 days, for the off-season or indefinitely | Temporarily closed | Temporarily closed |
| Shut for good | Permanently closed | Permanently closed; the profile may still appear to people searching for it |
Sources: Google Business Profile Help: Mark your business as closed, checked 15 October 2026; Google Business Profile Help: How to set Special hours, checked 15 October 2026
How do you mark your business temporarily closed?
Google says this helps customers who search for you by name understand the closure is only temporary, rather than finding out at your door.
- Go to your Business Profile.
- Select Edit profile, then Hours.
- In the Business hours section, next to Hours, select Edit, then Temporarily closed.
- Select Save.
- For broad searches, temporarily closed businesses can rank after open ones. Google says this depends on the category, the type of search and how many matching businesses are also closed.
- If Google receives an update that your location is temporarily closed, you may get an email.
- Seasonal businesses: Google's guidelines say to set regular hours during the season and mark the business temporarily closed in the off-season.
Sources: Google Business Profile Help: Mark your business as closed, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026
How do you mark it permanently closed?
To close several locations at once, sign in to Business Profile Manager, select the businesses, click Actions, choose Mark as temporarily closed or Mark as permanently closed, and confirm.
- Go to your Business Profile.
- Select Edit profile, then Hours.
- In the Business hours section, next to Hours, select Edit, then Permanently closed.
- Select Save.
Source: Google Business Profile Help: Mark your business as closed, checked 15 October 2026
How do you reopen?
Don't reopen a profile that was marked permanently closed because of a location or name change. Google says to add a new business instead and verify it; if you want the reviews moved to the new profile, contact Google.
- Go to your Business Profile.
- Select Edit profile, then Hours.
- In the Business hours section, next to Hours, select Edit, then Open with main hours.
- Tick each day you're open and set the times with the dropdowns.
- Click Save.
Source: Google Business Profile Help: Mark your business as reopened, checked 15 October 2026
What if you've moved, renamed or want the profile gone?
Google treats these differently:
- Moved: Google's duplicates guidance says to update the address on your existing profile, not create a new one. Its policy overview adds that for businesses whose location is part of the experience, such as dining, lodging or entertainment venues, location edits are rejected, so you mark the old profile permanently closed and create a new one.
- Renamed: a minor change that keeps the proper nouns, services and category can be edited as a rebrand. Otherwise Google treats it as a new business: mark the old profile closed and create a new one.
- A new business at your old address: the previous business should be marked permanently closed, not renamed.
- Leaving the profile: the primary owner can select More, then Business Profile settings, then Remove Business Profile, then Remove profile content and managers. This permanently removes posts, photos and review replies, while customer reviews stay, and the business may still show on Search and Maps.
- A listing that never existed: anyone signed in can select it on Google Maps, then Suggest an edit, then Place is closed or not here.
Sources: Google Business Profile Help: Resolve duplicate profiles & ownership issues, checked 15 October 2026; Google Business Profile Help: Overview of Google Business Profile policies, checked 15 October 2026; Google Business Profile Help: Guidelines for representing your business on Google, checked 15 October 2026; Google Business Profile Help: Remove a Business Profile from your Google Account, checked 15 October 2026; Google Business Profile Help: Request removal of a Business Profile from Google Search & Maps, checked 15 October 2026
Telling customers before the sign goes up
Disclosure: this is our product. A status change is easy to miss. Zolyp writes and designs Google Business updates, such as a closure or reopening notice, and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.
Common questions
Does marking a business permanently closed delete the profile?
No. Google says the profile may still appear for people who search for it, and it clearly shows the business is closed.
Will marking my business temporarily closed affect my ranking?
It can. Google says temporarily closed businesses can rank after open ones for broad searches, depending on the category, the search and how many matching businesses are closed.
How long should I be closed before using Temporarily closed?
Google says to use it if you're closed for more than 7 days, for the off-season or indefinitely, and to use special hours for shorter closures.
Can I delete my Google Business Profile?
The primary owner can remove the profile's content and managers from their account. Google says this doesn't guarantee the business won't show on Maps and Search.
I moved my business. Do I need a new profile?
Usually no: Google says to update the address. Dining, lodging and entertainment venues are the exception; they mark the old profile permanently closed and create a new one.