How to add a booking link to your Google Business Profile

Google lets you add two kinds of local business links, so customers can act straight from your profile on Search or Maps. You add them by editing your profile; they aren't available through the Business Profile API or spreadsheet upload.

• Some features depend on your category. Google's examples: restaurants can add links for online orders, reservations and menus, and health and beauty businesses can add a booking button.

Sources: Google Business Profile Help: Manage your local business links, checked 15 October 2026; Google Business Profile Help: Manage your business category, checked 15 October 2026

1. Go to your Business Profile.
2. In Google Search, select Booking, Food ordering or Pickup and delivery. In Google Maps, select Edit profile and the type of link you want to add.
3. Select Add link, or Add another link if you already have some.
4. Enter the URL the button should open.
5. Select Save.

• Our suggestion: link straight to the page where people pick a time, not your home page, and test the button on a phone after it goes live.

Source: Google Business Profile Help: Manage your local business links, checked 15 October 2026

With more than one link, you can mark one as Business preferred so it sits at the top of your links.

1. Go to your Business Profile.
2. Select the link type, such as Booking or Pickup and delivery.
3. Select Set preferred link.
4. Select the link you want to prefer.
5. Select Save.

Source: Google Business Profile Help: Manage your local business links, checked 15 October 2026

Instead of your own link, you can connect a booking provider that works with Reserve with Google. Google says customers then get appointment reminders and can use products like Calendar, and your provider might charge you for bookings made through Google, so check with them first.

1. Go to your Business Profile.
2. Select Bookings.
3. Select Get started.
4. Select your provider.
5. Select Done. Google says the provider shows on your profile within a week.

• Performance data isn't available for custom links. Bookings performance is tracked through Reserve with Google.
• Restaurants can add a waitlist through an eligible Reserve with Google provider: select Waitlists, then Get started. To remove the Join waitlist button, unregister with the provider.

Source: Google Business Profile Help: Set up bookings through a provider, checked 15 October 2026

Google works with selected third-party providers, and their booking, ordering or reservation links can appear on your profile automatically. To remove one:

1. Go to your Business Profile.
2. In Google Search, select Booking, then Remove Provider. In Google Maps, select Edit profile, then Booking, then Remove Provider.

• Providers need to remove their link within 5 days of your request. If one doesn't, report a violation to Google.
• Turning off Accept orders on your profile hides every ordering option and link, both Google's and third parties'.
• A provider still not showing? Allow up to a week after you connect it.

Sources: Google Business Profile Help: Manage your local business links, checked 15 October 2026; Google Business Profile Help: Set up bookings through a provider, checked 15 October 2026

Disclosure: this is our product. A booking button works best when people have a reason to tap it. Zolyp writes and designs Google Business updates and events in your brand's style and publishes them to your connected profile once you approve. There's a 3-day free trial, no card required.