Published by the Zolyp team ·
Agorapulse vs Hootsuite at a glance
Figures from each vendor's own pricing page, checked on 15 October 2026:
| Agorapulse | Hootsuite | |
|---|---|---|
| How you pay | Per user (seat), per month | Per user (seat), per month |
| Free plan | Its FAQ says you can keep a free plan after the trial, without listing what it includes | No |
| Cheapest paid plan | Standard, $79 per user a month billed yearly ($99 monthly) | Standard, $99 per user a month billed yearly |
| Accounts | 10 profiles on Standard, Professional and Advanced; unlimited on Custom | 10 on Standard; unlimited from Professional |
| Approvals | Simple approvals from Professional ($119); multi-step on Custom | Advanced plan ($399) |
| Inbox | On every plan, with Google reviews and moderation rules | On every plan; automation from Professional |
| Monitoring and listening | Advanced Listening is an add-on | Brand and competitor monitoring on every plan |
| ROI reporting | Basic ROI report on every plan; advanced ROI on Advanced ($149) | Social attribution and ROI reporting on Enterprise |
| AI | AI writing assistant on every plan | Generates posts and images; Wisdom AI on every plan |
| Free trial | 30 days, no card | 14 days, no card; 10 to 20 posts a day |
Sources: Agorapulse pricing, checked 15 October 2026; Hootsuite plans, checked 15 October 2026
Which is cheaper, Agorapulse or Hootsuite?
Agorapulse, at every level that both publish a price for. The gap is widest when you need approvals, because Hootsuite keeps them for its $399 Advanced plan. At yearly billing:
Agorapulse's monthly rates are $99, $149 and $199 per user. Hootsuite offers monthly billing at a higher rate than its yearly prices but doesn't show it on the plans page.
- 1 person, 10 accounts: Agorapulse Standard $79 a month; Hootsuite Standard $99 a month.
- 3 people, 10 accounts, shared inbox: Agorapulse Standard $237 a month; Hootsuite Standard $297 a month.
- 3 people, 10 accounts, with approvals: Agorapulse Professional $357 a month; Hootsuite Advanced $1,197 a month.
- 1 person, 15 accounts: Hootsuite Professional $199 a month covers unlimited accounts; Agorapulse Standard is $79 plus 5 extra profiles at its per-profile monthly rate.
Sources: Agorapulse pricing, checked 15 October 2026; Hootsuite plans, checked 15 October 2026
Where Agorapulse is stronger
- Lower prices on every comparable plan, and approvals from Professional rather than Advanced.
- Google reviews in the inbox on every plan; Hootsuite lists brand review monitoring with its Enterprise listening.
- A basic ROI report on every plan and, on Advanced, an ROI report that ties conversions and revenue to posts.
- A link-in-bio tool and Instagram product tagging from Professional.
- A 30-day free trial, and publishing to Google Business and Bluesky.
Sources: Agorapulse pricing, checked 15 October 2026; Hootsuite plans, checked 15 October 2026
Where Hootsuite is stronger
- Brand and competitor monitoring on every plan, where Agorapulse sells listening as an add-on.
- 30-day Quick Search, exportable listening results and trend forecasting up to 90 days ahead on Professional.
- Competitor benchmarking from Standard (5 competitors), where Agorapulse includes it on Advanced.
- Unlimited social accounts from Professional.
- Inbox automation, AI smart replies and skill-based routing on its higher plans, plus WhatsApp among its networks.
Sources: Hootsuite plans, checked 15 October 2026; Hootsuite FAQ (supported networks), checked 15 October 2026; Agorapulse pricing, checked 15 October 2026
How do they compare on reporting?
Both report well; they emphasise different things. From each pricing page:
| Agorapulse | Hootsuite | |
|---|---|---|
| Entry plan | Audience and top content reports, branded exports, basic ROI report | Analytics and reporting, benchmarking against 5 competitors |
| Second plan | Team performance reports | Custom, scheduled and exported reports, benchmarking against 20 competitors |
| Third plan | Advanced reports, ads reports, ROI analysis and competitor benchmarking | Your logo on reports, sharing reports and sending them to external emails, team performance reporting |
| Data kept | 6 months on Standard, 12 on Professional, 24 on Advanced | Not stated on the plans page |
Sources: Agorapulse pricing, checked 15 October 2026; Hootsuite plans, checked 15 October 2026
Choose Agorapulse or Hootsuite?
- Choose Agorapulse if your team lives in the inbox and you want approvals without paying for an enterprise-level plan.
- Choose Agorapulse if you need to show ROI from social in clicks, conversions and revenue.
- Choose Hootsuite if monitoring your brand, competitors and trends matters as much as publishing.
- Choose Hootsuite if you manage more than 10 accounts per person and want them all on one seat.
A third option: Zolyp (disclosed: it's our product)
Agorapulse and Hootsuite help a team publish, reply and report. Zolyp, which we make, does the part before publishing: it plans the week, writes and designs each post against your Brand Brain, and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads after you approve. It has no inbox, listening or ROI reports, so either tool fits better if that's your main job. Lite is $9 a month per brand for scheduling posts you make yourself; the plans that create the posts start at $29 a month, with team members included and a 3-day free trial, no card required.
Common questions
Is Agorapulse cheaper than Hootsuite?
Yes. Agorapulse Standard is $79 per user a month billed yearly; Hootsuite Standard is $99. With approvals, Agorapulse Professional is $119 against Hootsuite Advanced at $399.
Which has social listening, Agorapulse or Hootsuite?
Hootsuite includes brand and competitor monitoring on every plan. Agorapulse sells Advanced Listening as an add-on.
How many social accounts do they include?
Agorapulse includes 10 profiles on Standard, Professional and Advanced, with extra profiles for a monthly fee. Hootsuite includes 10 on Standard and unlimited from Professional.
Which free trial is longer?
Agorapulse's, at 30 days with no card. Hootsuite's is 14 days with no card, with a limit of 10 to 20 posts a day.
Can Agorapulse reply to Google reviews?
Yes. Its inbox on every plan includes Google reviews moderation, so you can reply to Google Business Profile reviews alongside comments and DMs.