Also called Vijayadashami, the Hindu festival that marks the victory of good over evil. In many parts of India, effigies of Ravana are burned in the evening. It falls on 20 October in 2026.
How the date is set: Moves each year with the Hindu lunar calendar; the day after Navratri ends.
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Why post: It opens the festive season in India, weeks before Diwali, when people start shopping and planning.
Best for: Fashion and jewellery, Sweets and bakeries, Retail, Car and electronics dealers.
Dussehra post ideas
- Wish your community Happy Dussehra with a simple, warm visual.
- Launch your festive collection or menu ahead of Diwali.
- Share one 'good over evil' habit your business keeps, like honest pricing.
Captions you can adapt
Happy Dussehra from all of us at [business]. Wishing you a season of good beginnings.
Our festive collection is here, just in time for Dussehra. See it all at [link].
Replace anything in [brackets] with your own details.
Dussehra hashtags
#Dussehra #HappyDussehra #Vijayadashami #FestiveSeason
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Write your Dussehra post
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