Metricool is a social media planning, analytics and reporting tool with a free plan and paid plans priced by the number of brands. It schedules the posts you make and is strongest on analytics, competitor tracking, automated reports and ads. Zolyp is an AI social team for small businesses that plans, writes and designs the posts, then schedules and publishes them, also priced per brand.
Side by side
| Metricool | Zolyp | |
|---|---|---|
| What it is | A planner plus analytics and reporting for content you make | An AI team that makes your posts, then publishes them |
| How you pay | By number of brands, with a free plan | Per brand, team members included |
| Writes the post | AI assistant drafts and adjusts tone, on monthly credits | Full caption, visual and hashtags, in your voice |
| Designs the visual | You bring the creative, with Canva and Adobe Express built in | Yes, on brand, fitted per platform |
| Plans your week | You fill the calendar, with best times and autolists | Yes, balanced across content pillars |
| Approvals | From the Advanced plan up | On every plan |
| Ads and social inbox | Yes | No, Zolyp focuses on making and publishing posts |
| Reporting | Detailed analytics and automated reports | Plain-language weekly reports with next steps |
What Metricool does well
- A free plan for one brand, and paid plans priced by the number of brands rather than per user
- Analytics with unlimited history on paid plans, competitor analysis and automated PDF and PPT reports
- Google, Facebook and TikTok Ads managed in one dashboard alongside organic posts
- A social inbox, Flows that turn comments into DMs, and multiple link-in-bio pages
What stays on you
- •Deciding what to post each week and making each post
- •Turning AI assistant drafts into finished posts, within monthly AI credits per brand
- •Designing the visuals, with Canva or Adobe Express
- •Paying for add-ons such as X (Twitter) accounts and Advanced Analytics separately
Choose Metricool if…
- •Analytics, competitor tracking and client reports are the main job
- •You run paid ads on Google, Facebook or TikTok and want them next to your organic posts
- •A free plan is the deciding factor, or you post to Bluesky or Twitch, which Zolyp doesn't support
Choose Zolyp if…
- You want the content made for you, not just a place to schedule it
- You want every post to sound like your brand without re-briefing each time
- You want a planned week across themes, not an empty calendar to fill
- You want to hand off posting gradually, keeping a veto before anything goes live
What makes Zolyp different
Zolyp isn't a scheduler or a one-post generator. It's a team of 5 named specialists (Zee, Olivia, Lina, Yoongi, Pareesa) that works from a persistent Brand Brain: your voice, colors, banned topics, and CTAs, reused on every post. It creates the content first, then schedules and publishes it, and hands off pillar by pillar as it earns your trust.
A free plan, then tiered plans priced by the number of brands, billed monthly or annually, with add-ons sold separately. See metricool.com/pricing for current pricing. Metricool pricing. Every statement about Metricool on this page was last verified against its own website on .
Common questions
What is the difference between Zolyp and Metricool?
Metricool is a social media planning, analytics and reporting tool with a free plan and paid plans priced by the number of brands. It schedules the posts you make and is strongest on analytics, competitor tracking, automated reports and ads. Zolyp is an AI social team for small businesses that plans, writes and designs the posts, then schedules and publishes them, also priced per brand.
When is Metricool the better choice?
Choose Metricool if: Analytics, competitor tracking and client reports are the main job; you run paid ads on Google, Facebook or TikTok and want them next to your organic posts; A free plan is the deciding factor, or you post to Bluesky or Twitch, which Zolyp doesn't support.
How much does Metricool cost?
A free plan, then tiered plans priced by the number of brands, billed monthly or annually, with add-ons sold separately. See metricool.com/pricing for current pricing.
How much does Zolyp cost?
Zolyp's AI plans start at $29/mo, and Lite schedules content you bring for $9/mo per brand. Every account starts with a 3-day free trial.
See Zolyp on your own brand
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