GUIDE

The best Metricool alternatives in 2026

Metricool's free plan covers one brand and 20 posts a month, but not LinkedIn or X, and on paid plans X is an add-on. For a free plan that includes X, Buffer. For many accounts on a budget, Publer starts at $5 a month per account ($4 billed yearly). For approvals and a shared inbox at a lower price than Hootsuite, SocialPilot's Standard plan ($42 a month billed yearly). And if the real work is making the posts, Zolyp (our product, disclosed upfront) plans, writes and designs them, from $29 a month.

Published by the , reviewed by Hammas Ali, Founder & CEO ·

Why do people look for a Metricool alternative?

Metricool is a strong free scheduler with analytics. People usually look elsewhere because of:

  • The free plan leaves out LinkedIn and X, and stops at 20 scheduled posts a month.
  • X is a paid add-on, even on Starter (from $20 a month billed yearly, or $25 monthly, for up to 5 brands).
  • Team features such as roles and post approval start on Advanced, from $53 a month billed yearly for up to 15 brands.
  • "Unlimited" publishing on paid plans is subject to Metricool's fair use policy.
  • It's analytics-first: you still write and design every post yourself.

Source: Metricool pricing, checked 13 October 2026

Buffer: a free plan that includes X

Buffer's free plan covers up to 3 channels and 10 scheduled posts per channel at a time, and X is included. Paid plans start at $5 a month per channel on Essentials. Its analytics are lighter than Metricool's, the scheduling is simpler.

Source: Buffer pricing, checked 9 October 2026

Publer: many accounts on a budget

Publer's Professional plan is $5 a month per account ($4 billed yearly). If you manage a handful of accounts and mostly need scheduling, it usually costs less than moving up Metricool's brand tiers. Its free plan covers 3 accounts, but not X.

Source: Publer plans, checked 9 October 2026

SocialPilot: approvals and an inbox for small teams

SocialPilot has no free plan (a 14-day trial, no card). Essentials is $25 a month billed yearly for 7 accounts and one user. Analytics, a social inbox and manager approval start on Standard, $42 a month billed yearly for 15 accounts and 3 users, which is cheaper than Metricool Advanced if approvals are what you need.

Source: SocialPilot plans, checked 13 October 2026

Hootsuite: for larger teams

If you're moving up, Hootsuite adds a shared inbox, approvals and listening. Standard is $99 per user a month billed yearly, for up to 10 accounts, with a 14-day trial.

Source: Hootsuite plans, checked 13 October 2026

Zolyp: when making the posts is the problem

Zolyp is our product, so weigh this section with that in mind. Metricool tells you what worked; it doesn't make next week's posts. Most tools here, like the one you're leaving, move a finished post onto a calendar. If the hard part of your week is deciding what to post and then writing and designing it, a different kind of tool fits better.

Zolyp plans the week across your content themes, writes the captions and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), fits each post to its platform, and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You approve the week in minutes. Lite is $9 a month per brand for scheduling your own posts; the plans that create the posts start at $29 a month, with a 3-day free trial and no card required.

Metricool alternatives side by side

Prices change often. Each figure below was checked on the vendor's own pricing page on the date shown under Sources; confirm it there before you switch.

ToolFree planCheapest paid planBest for
Metricool1 brand, 20 posts/month (no LinkedIn or X)Starter, from $20/mo billed yearly (up to 5 brands)Free scheduling with analytics
Buffer3 channels, 10 scheduled posts per channelEssentials, from $5/mo per channelSimple scheduling, few channels
Publer3 accounts (no X), 10 scheduled posts per accountProfessional, $5/mo per account ($4 billed yearly)Many accounts on a budget
SocialPilotNo (14-day trial, no card)Essentials, $25/mo billed yearly (7 accounts, 1 user)Agencies and multi-account teams
HootsuiteNo (14-day trial, no card)Standard, $99/mo per user billed yearly (10 accounts)Teams needing an inbox and approvals
ZolypNo (3-day trial, no card)Lite, $9/mo per brand; AI plans from $29/moPosts planned, written and designed for you

Sources: Metricool pricing, checked 13 October 2026; Buffer pricing, checked 9 October 2026; Publer plans, checked 9 October 2026; SocialPilot plans, checked 13 October 2026; Hootsuite plans, checked 13 October 2026

How do you switch tools without missing a post?

A clean switch takes an afternoon:

  1. Export or write down everything still scheduled in your current tool, with dates and times.
  2. Connect the same accounts in the new tool and check each one can publish.
  3. Recreate the scheduled posts there, checking the time zone setting first.
  4. Pause or empty the old queue so nothing goes out twice.
  5. Watch the first few posts go live before you cancel the old plan.

Common questions

Is Metricool free?

Yes, for one brand: the free plan schedules up to 20 posts a month and keeps 30 days of analytics, but it doesn't connect LinkedIn or X. Paid plans start at $20 a month billed yearly.

What's a free Metricool alternative that includes X?

Buffer's free plan includes X: up to 3 channels and 10 scheduled posts per channel at a time.

What's the best Metricool alternative for agencies?

SocialPilot is built for multi-account teams: client approval and white-label reports start on its Premium plan ($85 a month billed yearly, 25 accounts). Metricool's own team features start on Advanced, from $53 a month billed yearly.

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