TikTok One Creator Marketplace: how to find creators for your brand

TikTok One brings creator search, video production and ad performance analysis into one place. It offers three ways to work with creators:

• Your business must be verified before you can create a project in TikTok One.

Sources: TikTok Business Help Center: About TikTok One for advertisers, checked 15 October 2026; TikTok Business Help Center: Types of TikTok One collaboration solutions, checked 15 October 2026

TikTok's steps:

1. Log in to TikTok One and click Explore creators in the top navigation.
2. Click Creator search.
3. Type a creator's username, or a keyword such as skincare, to find creators who posted about it.
4. Use the Filter by dropdowns: creator details (country or region, follower count, language), audience details (country, age range, gender ratio, personas) and performance (median video views, engagement rate).
5. Use Sort by to order results by follower count, engagement rate or most recent posts.

• Search with AI lets you describe your campaign in plain words. TikTok says it's only available to select customers.

Source: TikTok Business Help Center: How to find creators who work with TikTok One, checked 15 October 2026

Open a creator's profile and review these before inviting them:

• Performance analytics: follower growth, video views and engagement rate over time, to see if results are consistent.
• Audience insights: age range, gender ratio and country. Make sure they match your customers.
• Content portfolio: recent organic and sponsored videos, for style, quality and fit with your brand.
• Collaboration evaluation score: TikTok's overall rating of recent content quality, reach, activity on TikTok One and published content performance.

Source: TikTok Business Help Center: How to find creators who work with TikTok One, checked 15 October 2026

TikTok One sends the invitation for you once you've picked a project:

1. On a creator's profile or the discovery page, click Add to shortlist and choose or create a list. Saved lists are under the Shortlists tab.
2. When you're ready, click Invite to project from the profile or shortlist.
3. Pick the project.
4. Write a message with the project details and your proposed offer.
5. Click Send invitation. TikTok sends the invitation to the creator.

• Creators not on TikTok One: create a Lite project and TikTok can share a unique invite link.
• Track replies in the Projects tab: open the project and check the Creators or Invitations section.
• For branded content projects, creators can also apply to an open project, and you can request authorisation to sync their posts to your Ads Manager account.

Sources: TikTok Business Help Center: How to find creators who work with TikTok One, checked 15 October 2026; TikTok Business Help Center: About collaborating with creators on TikTok One projects, checked 15 October 2026

Check these first:

• Wrong region: creator information is separated by region. Switch with the country or region dropdown in the top navigation, or Projects by region next to +Create project on the homepage.
• Business not verified: TikTok One requires a verified business to create a project.
• Feature not on your account: Search with AI is only for select customers.
• Creator not on TikTok One: use a Lite project's invite link instead.

Sources: TikTok Business Help Center: How to access creator information on TikTok One Creator Marketplace, checked 15 October 2026; TikTok Business Help Center: About collaborating with creators on TikTok One projects, checked 15 October 2026; TikTok Business Help Center: Types of TikTok One collaboration solutions, checked 15 October 2026; TikTok Business Help Center: How to find creators who work with TikTok One, checked 15 October 2026

Zolyp, which publishes this guide, is an AI social media manager: it plans, writes, designs and schedules posts for Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads, and you approve the week before anything goes out. It doesn't find or pay creators. It keeps your own account posting between creator campaigns, so people who find you through a creator see an active profile.