Published by the Zolyp team, reviewed by Hammas Ali, Founder & CEO ·
How much does each Sprout Social plan cost?
Prices per seat per month, as shown on Sprout's pricing page (annual billing unless stated):
| Plan | Price per seat/month | Social profiles | What it adds |
|---|---|---|---|
| Essentials | $79 ($99 billed monthly) | 5 | Publishing, optimal send times, profile- and post-level reporting, the Trellis AI agent |
| Standard | $199 | 5 | Consolidated inbox and collaboration tools, keyword and location monitoring, review management |
| Professional | $299 | Unlimited | Message tagging, competitor, tag and paid insights, AI Assist to enhance posts |
| Advanced | $399 | Unlimited | AI Assist for replies, inbox sentiment, the Sprout API and helpdesk integrations, team productivity reports, spike alerts |
| Enterprise | Custom | Unlimited | White-glove onboarding, SSO setup, priority support |
Source: Sprout Social pricing, checked 13 October 2026
What does Sprout Social cost for a team?
Because every person needs a seat, the bill grows with the team, not just with the number of accounts. Some examples at annual prices:
- 1 person on Essentials: $79 a month ($948 a year).
- 3 people on Standard: $597 a month ($7,164 a year).
- 3 people on Professional: $897 a month ($10,764 a year), before any add-ons.
Source: Sprout Social pricing, checked 13 October 2026
What costs extra on Sprout Social?
Sprout sells several capabilities as add-ons, priced through its sales team rather than listed on the page:
- Premium Analytics: advanced filtering, custom comparisons and shareable reports (Standard plan and up).
- Listening: AI-powered insight from public conversations, with sentiment and spike alerts (Standard plan and up).
- Employee Advocacy: curated content for employees to share (Standard plan and up).
- Professional Services: strategy guidance and training packages.
Source: Sprout Social pricing, checked 13 October 2026
Is Sprout Social worth it?
Sprout is built for marketing and customer care teams: the Smart Inbox, reporting depth and listening add-ons are its strengths. If several people answer comments and messages every day, or you report to stakeholders, the per-seat price buys real capability.
For a small business where one person posts a few times a week, most of that goes unused, and the hard part (deciding what to post, then writing and designing it) is still on you.
Zolyp: when making the posts is the problem
Zolyp is our product, so weigh this section with that in mind. Sprout reports on your posts in depth; it doesn't make them. Most tools here, like the one you're leaving, move a finished post onto a calendar. If the hard part of your week is deciding what to post and then writing and designing it, a different kind of tool fits better.
Zolyp plans the week across your content themes, writes the captions and designs the visuals against your Brand Brain (your tone, colours and rules, saved once), fits each post to its platform, and publishes to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads. You approve the week in minutes. Lite is $9 a month per brand for scheduling your own posts; the plans that create the posts start at $29 a month, with a 3-day free trial and no card required.
Cheaper alternatives to Sprout Social
If you mainly need scheduling, Buffer and Publer cost a few dollars per channel or account, and Metricool has a free plan. Our guide to the best Sprout Social alternatives compares them side by side with checked prices.
Common questions
Does Sprout Social have a free plan?
No. It has a 30-day free trial with no credit card required. After that, plans start at $79 per seat per month on Essentials, billed annually ($99 billed monthly).
Is Sprout Social priced per user?
Yes, per seat. Each person who needs access needs a seat, so a team of 3 on Standard costs $597 a month at annual prices.
How many social profiles does Sprout Social include?
Essentials and Standard include 5 social profiles; Professional, Advanced and Enterprise include unlimited profiles.
Is Sprout Social more expensive than Hootsuite?
At the entry level, yes for a full suite: Sprout Standard is $199 per seat per month and Hootsuite Standard is $99 per user per month, both billed annually. Sprout's Essentials plan ($79) is cheaper and aimed at publishing and reporting; the consolidated inbox, monitoring and review management are listed from Standard up.