How to install the LinkedIn Insight Tag

It's a small piece of JavaScript that links visits to your website with your LinkedIn ads. Once it's installed you can use:

• Conversion tracking: count visits to a page, or actions such as a form sent, after someone sees or clicks your ad.
• Website audiences: show ads to LinkedIn members who visited your site.
• Website Actions: build conversions and audiences from button clicks, page visits and form submissions without extra code.
• LinkedIn recommends one tag per website. If you have several ad accounts, share the tag between them.
• It loads asynchronously, and LinkedIn says it shouldn't slow your site down.

Sources: LinkedIn Help: LinkedIn Insight Tag, checked 15 October 2026; LinkedIn Help: LinkedIn Insight Tag FAQs, checked 15 October 2026

You need an ad account first. Then:

1. Go to your ad account in Campaign Manager.
2. Click Measure in the left menu, then Signals manager.
3. Scroll to the Sources catalog section and click Insight Tag. If a recommendation at the top says Create Insight Tag, you can click that instead.

• Each tag gets a unique partner ID that links its data to your ad account.

Sources: LinkedIn Help: Create and manage your Insight Tag, checked 15 October 2026; LinkedIn Help: LinkedIn Insight Tag, checked 15 October 2026

To paste the code in directly:

1. In Signals manager, click Insight Tag, then the I will install the tag myself dropdown. You can also send the tag to a developer from here.
2. Copy the code from the window.
3. Check the quotation marks are straight, not curly. Some editors change them when you paste.
4. Add the code to every page on your domain, ideally just before the closing body tag in your site's global footer.
5. Don't change the code. LinkedIn says edited code often causes problems.

• LinkedIn's terms say the tag shouldn't go on pages that collect or contain sensitive data, such as consumer pages for certain medications or pages where people manage bank accounts or medical appointments. LinkedIn suggests checking with your web developer and legal adviser.

Sources: LinkedIn Help: Add the LinkedIn Insight Tag to your website, checked 15 October 2026; LinkedIn Help: Troubleshoot the LinkedIn Insight Tag, checked 15 October 2026

You'll need the partner ID, shown under I will use a tag manager in Signals manager. Then:

1. Sign in at tagmanager.google.com and select your account and container.
2. In the New Tag box, click Add a new tag.
3. Click Tag Configuration, then Discover more tag types in the Community Template Gallery.
4. Search for LinkedIn InsightTag 2.0 and click Add to workspace, or Choose template if you've added it before.
5. Enter your partner ID in the Partner ID field.
6. Add a trigger, ticking All Pages to cover the whole site, and click Add.
7. Click Save, then Submit in the upper-right corner to publish the container.

• LinkedIn also supports Adobe, Tealium, Ensighten and Floodlight as tag managers.
• On the older LinkedIn tag in Google Tag Manager? Add InsightTag 2.0, confirm it works, pause the old tag, then publish.

Sources: LinkedIn Help: Add the LinkedIn site-wide Insight Tag to Google Tag Manager, checked 15 October 2026; LinkedIn Help: Create and manage your Insight Tag, checked 15 October 2026; LinkedIn Help: Set up Conversion Tracking for Insight Tag conversions, checked 15 October 2026

Visit a page with the tag on it, because LinkedIn waits for a visit before it checks. Validation can take from a few minutes to 24 hours. Then go to Measure, Signals manager, Insight Tag and read the Status in the Data Connection Information section:

• To check by hand: right-click your page, choose Inspect, open the Network tab and filter for ads.linkedin.com. The status code should be 302.

Sources: LinkedIn Help: LinkedIn Insight Tag source status, checked 15 October 2026; LinkedIn Help: Add the LinkedIn Insight Tag to your website, checked 15 October 2026; LinkedIn Help: Troubleshoot the LinkedIn Insight Tag, checked 15 October 2026

If it's still Unverified 24 hours after a visit, work through these:

Source: LinkedIn Help: Troubleshoot the LinkedIn Insight Tag, checked 15 October 2026

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