How to manage comments on TikTok ads: hide, block and turn off

Ad comments live in Comments Manager, not your TikTok inbox. Your Ads Manager account must be linked to a TikTok account to manage them. Two ways in:

• Hover over Tools in the top menu and click Comments or Comments Manager.
• Or go to Campaigns, open the Ad group tab, click the three dots next to an ad group and choose Comments.

Sources: TikTok Business Help Center: About Comments Manager in TikTok Ads Manager, checked 15 October 2026; TikTok Business Help Center: How to view and manage comments in TikTok Ads Manager, checked 15 October 2026

Filter the list or pick an ad group, then click a comment:

1. Reply: click Reply and type or pick a saved response. It posts as the business identity that ran the ad.
2. Hide or unhide: click Hide or Unhide to change who can see it.
3. Like: click Like. The comment shows a Liked by creator label.
4. View details: click the comment text, then View Details, to watch the ad and see replies.
5. Export: tick the comment and click Export.
6. In bulk: tick several comments to hide, unhide or export them together. Bulk exports are XLS only.

Source: TikTok Business Help Center: How to view and manage comments in TikTok Ads Manager, checked 15 October 2026

Blocked Words hide comments, and block the users posting them, automatically:

1. In Ads Manager, hover over Tools and click Comments or Comments Manager.
2. Click Blocked Words in the left-hand menu.
3. Click Add.
4. Type your words, separated by commas.
5. Click Confirm.

• The list holds up to 500 words, each up to 30 Latin characters.
• You can edit, delete or export words from the Action column. Deleting a word makes the comments it hid public again.

Sources: TikTok Business Help Center: How to add a Blocked Word in TikTok Ads Manager, checked 15 October 2026; TikTok Business Help Center: How to manage your Blocked Words list, checked 15 October 2026

Select one of their comments and click Block User. All their new and existing comments on your ads are hidden. They can still comment, but only they see it. Click Unblock User to reverse it. You can also block people in the Block Users section under Assets, using their TikTok ID.

Source: TikTok Business Help Center: How to view and manage comments in TikTok Ads Manager, checked 15 October 2026

TikTok recommends keeping comments on to help ads get more impressions and conversions. To switch them off for an existing ad group:

1. Click Campaigns, then the Ad groups tab.
2. Hover over the ad group and click Edit.
3. In Placements, open Advanced settings.
4. Turn off User comment (labelled Allow comments for some advertisers).
5. Click Turn off to confirm, then Continue.

• For a new ad group, the same toggle is under Placements, then Advanced settings, while you build it.
• Turn the toggle back on the same way to restore comments.

Source: TikTok Business Help Center: How to turn off comments for an ad group in TikTok Ads Manager, checked 15 October 2026

Check these:

• The comment contains a blocked word. TikTok doesn't let you hide or unhide those manually.
• It's a Spark Ad. You need authorisation for the business identity that created it. For Spark Ads using an account you own, only the user linked to that TikTok account can reply.
• Your Ads Manager account isn't linked to a TikTok account.
• You don't have permission to edit ad groups, which turning off comments requires.

Sources: TikTok Business Help Center: How to view and manage comments in TikTok Ads Manager, checked 15 October 2026; TikTok Business Help Center: How to turn off comments for an ad group in TikTok Ads Manager, checked 15 October 2026

Zolyp, which publishes this guide, is an AI social media manager: it plans, writes, designs and schedules posts for Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads, and you approve the week before anything goes out. It doesn't moderate ad comments. Those stay in TikTok Ads Manager's Comments Manager.