How to give a freelancer or agency access to your social media accounts

A shared password gives the other person everything: settings, messages, the ability to change the password, and often access to linked accounts. You can't see who did what, and taking access back means changing the password and the two-factor setup, then telling everyone else who used it.

Business tools solve this. The person uses their own login, gets a chosen level of access, and you can remove them in a few clicks. The rule of thumb on every platform: keep the top role yourself, with a second trusted person as backup, and give outside help the lowest role that does the job.

There's a second benefit: when access is added through business tools, the record of who has access lives in the platform, not in someone's memory. When the work ends, you can see exactly who to remove, and nothing depends on remembering which password was shared with whom.

Role names change from time to time; the table reflects each platform's help pages as checked on the date below.

Sources: Meta Business Help Centre: Give a partner access to business assets in your business portfolio, checked 15 October 2026; Google Business Profile Help: Manage your Business Profile owners and managers, checked 15 October 2026; LinkedIn Help: LinkedIn Page admin roles, checked 15 October 2026; YouTube Help: Add or remove access to your YouTube channel, checked 15 October 2026; TikTok Business Help Centre: About Business Center roles and permissions, checked 15 October 2026; Pinterest Help: Business Manager access roles and permissions, checked 15 October 2026

If your Page and Instagram account sit in a Meta business portfolio, an agency with its own business portfolio can be added as a partner. You'll need their business portfolio ID, and only someone with full control of your portfolio can do it. Meta also asks you to turn on two-factor authentication for the portfolio first.

Your agency finds its business portfolio ID in its own Meta Business Suite settings and can send it to you. If you'd rather they start the process, they can request shared access to your Page from their own business portfolio; someone with full control approves it, and the Page still shows your business as the owner.

1. Go to Settings in Meta Business Suite for your business portfolio.
2. Click Partners in the Users section of the left menu.
3. Click Add, then Give a partner access to your assets.
4. Enter the partner's business portfolio ID and click Next.
5. Choose the assets to share and the level of access. For partial access, select the tasks they'll do.
6. Click Assign assets. Another person with full control may need to approve it.

• Partial access covers specific tasks, such as creating content, managing ads and responding to messages
• Even with full control, a partner can't share your asset with another business; only the owning organisation can
• For an individual freelancer without a portfolio, add them under People instead. Meta gives new people basic access by default and advises assigning only the access people need

Sources: Meta Business Help Centre: Give a partner access to business assets in your business portfolio, checked 15 October 2026; Meta Business Help Centre: Add people to a business portfolio and assign a business asset, checked 15 October 2026; Meta Business Help Centre: How do I give someone access to my Facebook Page?, checked 15 October 2026; Meta Business Help Centre: Request access to a Page in Meta Business Suite, checked 15 October 2026

If your Page isn't in a business portfolio, access is managed from the Page itself. Facebook offers access with full or partial control, and task access, which lets people manage the Page through tools such as Meta Business Suite or Ads Manager rather than on Facebook. Partial control covers content, messages, comments, linked accounts such as Instagram, ads and insights.

Be careful with full control. People with it can manage settings and access, and can remove anyone, including you. Give an outside helper partial control or task access, not full control. Our guide to adding an admin to a Facebook Page has the steps.

If your Page and Instagram account aren't in a business portfolio yet, it's worth creating one before you bring in outside help. It gives you one place to see and change everyone's access across Facebook, Instagram and ads. Our business portfolio guide explains how.

Source: Facebook Help Centre: About Facebook Page access, checked 15 October 2026

On Google Business Profile, add a freelancer as a manager, not an owner. Managers can do almost everything owners can, including editing details, replying to reviews and posting, but they can't add or remove users or remove the profile. Go to your Business Profile, choose More, then Business Profile settings, then People and access, select Add, enter their email and choose Manager. Each person needs their own Google Account.

On a LinkedIn Page, only a super admin can add admins. A content admin can create and manage posts and events, including boosting posts; an analyst sees only the Analytics tab. The person you add must be a first, second or third-degree connection and must follow the Page, so ask them to do both first. Add them from the super admin view, under Settings and Manage admins.

Don't give a freelancer the owner role on Google Business Profile or super admin on LinkedIn just because it's easier. Both roles can add and remove other people, including you, and that's exactly the access you'll want to be sure of if the relationship ends badly.

Sources: Google Business Profile Help: Manage your Business Profile owners and managers, checked 15 October 2026; LinkedIn Help: LinkedIn Page admin roles, checked 15 October 2026; LinkedIn Help: Add admins on your LinkedIn Page, checked 15 October 2026

YouTube channel permissions have seven roles. A Manager can manage permissions but can't delete the channel; an Editor can edit nearly everything and upload or publish but can't manage permissions; Editor (Limited) is the same without revenue data. For most freelancers, Editor (Limited) is enough. Invitations expire after 30 days if they aren't accepted.

TikTok Business Center has Admin and Standard roles. Admins have full access; Standard members work only on the accounts and assets they're assigned. Add people from Users, then Add Members, and assign them to specific assets.

On Pinterest, an agency should be added as a partner using its own business account, not as an employee; Pinterest says adding partners as employees stops them sharing or getting access to ad accounts. The Publisher permission lets someone manage your profile, boards and Pins without your login details.

These platforms also separate ads from organic posting. If your freelancer only makes posts, they don't need access to ad accounts or billing at all. Add ad access only when they're running ads for you, and keep finance and billing roles in the business.

Sources: YouTube Help: Add or remove access to your YouTube channel, checked 15 October 2026; TikTok Business Help Centre: How to add members to your TikTok Business Center, checked 15 October 2026; TikTok Business Help Centre: About Business Center roles and permissions, checked 15 October 2026; Pinterest Help: Business Manager access roles and permissions, checked 15 October 2026

Our onboarding checklist and client onboarding questionnaire templates include an access section you can copy.

• Your business, not the agency, owns every account, business portfolio and ad account
• At least two people from your business hold the top role on each platform
• Two-factor authentication is on for every account and portfolio
• Each outside person has their own login and the lowest role that does the job
• Every grant of access is written in your account register with the date
• For X, follow our guide to giving someone access without sharing the password
• You've agreed in writing how access will be removed when the work ends

Zolyp, which we make, connects to Instagram, Facebook, LinkedIn, Google Business, X, TikTok, YouTube, Pinterest, and Threads through each platform's own sign-in, so you never hand it a password. Team members are unlimited on every plan, so an agency or freelancer can be invited into the same workspace. Plans that create the posts start at $29 a month, Lite is $9 a month per brand for scheduling posts you make yourself, team members are unlimited on every plan, and there's a 3-day free trial.