What makes a good Instagram post?
- Lead with the hook. Instagram shows only the first line or two in the feed before "more", so the first sentence has to earn the tap.
- Write to one person, in the voice you'd use in the shop or studio.
- End with one clear action: save, share, comment, book or visit.
- Use a handful of specific hashtags about the post and your area, not a long block of generic ones.
- Keep it inside 2,200 characters, hashtags included.
Check the length with the character counter, or read the Instagram page to see how Zolyp plans and publishes Instagram posts.
Common questions
How long can an Instagram caption be?
Up to 2,200 characters, hashtags included. The generator writes well inside that, because shorter captions read better in the feed.
Does it add hashtags?
Yes, each caption comes with a few relevant hashtags. Check them with the free banned hashtag checker before you post.
Can it write captions for Reels and carousels?
Yes. Describe the Reel or carousel in the topic box and the captions are written for it.
More free post generators
Want Instagram posted for you every week?
Zolyp plans your week, writes and designs every Instagram post in your brand's voice, and publishes it on schedule, along with 8 other platforms. Plans that create your posts start at $29 a month, with a 3-day free trial.
See Zolyp for Instagram