A Hindu festival celebrating siblings: sisters tie a rakhi, a decorative thread, on their brothers' wrists, and brothers give gifts in return. It falls on 17 August in 2027.
How the date is set: Moves each year with the Hindu lunar calendar (full moon of Shravan).
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Why post: A major gifting moment in India, with sweets, rakhis and gifts often sent across cities and abroad.
Best for: Gifting, Sweets and bakeries, Jewellery, Fashion.
Raksha Bandhan post ideas
- Post a rakhi gift guide for brothers and sisters.
- Share delivery cut-offs for rakhis sent to other cities or abroad.
- Ask followers to tag their sibling.
Captions you can adapt
Happy Raksha Bandhan. Tag the sibling who always has your back.
Sending a rakhi? Order by [date] for delivery in time. Gift sets start at [price].
Replace anything in [brackets] with your own details.
Raksha Bandhan hashtags
#RakshaBandhan #Rakhi #HappyRakshaBandhan #Siblings
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