Makar Sankranti marks the sun's move into Capricorn and is celebrated across India, with kite flying in many states. Pongal, the harvest festival of Tamil Nadu, falls at the same time; in 2027 Makar Sankranti is on 14 January and Pongal on 15 January.
How the date is set: Follows the solar calendar: usually 14 or 15 January.
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Why post: A harvest and new-season festival across India, so greetings, sweets and festive offers all land well.
Best for: Sweets and bakeries, Restaurants, Retail, Fashion.
Makar Sankranti and Pongal post ideas
- Post one greeting that covers Sankranti, Pongal and the other regional names.
- Share a sesame-and-jaggery sweet or festive dish from your menu.
- Run a kite-themed offer or photo contest.
Captions you can adapt
Happy Makar Sankranti and Pongal from [business]. Wishing you a sweet harvest season.
Kites up. Share your best kite photo today and tag us to win [prize].
Replace anything in [brackets] with your own details.
Makar Sankranti and Pongal hashtags
#MakarSankranti #Pongal #HappyPongal #Uttarayan
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