A day of light-hearted pranks and jokes.
How the date is set: Every year on 1 April.
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Why post: A harmless, obviously-fake joke post can earn a lot of engagement.
Best for: Restaurants, Retail, Brands with a playful voice.
April Fools' Day post ideas
- Announce an absurd fake product, then reveal the joke.
- Post a 'fake' new menu item that's clearly a joke.
- Keep it kind: never prank customers about prices or safety.
Captions you can adapt
Introducing our newest flavour: [absurd flavour]. Available never. Happy April Fools'.
Breaking: we're now open 25 hours a day. (April Fools'. See you at [time].)
Replace anything in [brackets] with your own details.
April Fools' Day hashtags
#AprilFools #AprilFoolsDay #JustKidding
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Write your April Fools' Day post
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