Meta Business Suite is Meta's free tool for managing a business on Facebook, Instagram and Messenger: you create and schedule posts, stories and reels, reply in one inbox, run ads and see insights, and can cross-post to Threads. Zolyp is an AI social team for small businesses that plans, writes and designs the posts, then publishes them to Facebook, Instagram, Threads and six other platforms, priced per brand with team members included.
Side by side
| Meta Business Suite | Zolyp | |
|---|---|---|
| What it is | Meta's own tool for Facebook and Instagram | An AI team that makes your posts, then publishes them |
| How you pay | Free | Per brand, team members included |
| Platforms | Facebook and Instagram, with cross-posting to Threads | Nine, including LinkedIn, TikTok, YouTube and Google Business |
| Writes the post | You write the text for each post | Full caption, visual and hashtags, in your voice |
| Designs the visual | You add your own photos and videos | Yes, on brand, fitted per platform |
| Plans your week | You schedule each post, with recommended active times | Yes, balanced across content pillars |
| Inbox and ads | Yes | No, Zolyp focuses on making and publishing posts |
| Reporting | Insights on posts, trends and audience | Plain-language weekly reports with next steps |
What Meta Business Suite does well
- Free, and made by Meta for Facebook Pages and Instagram accounts
- One inbox for messages and comments across Facebook, Messenger and Instagram, with automated responses
- Scheduling posts, stories and reels at recommended active times, with cross-posting to Threads and Facebook Groups
- Boosting posts and creating ads next to your organic posts, plus insights on posts, trends and audience
What stays on you
- •Deciding what to post and making each post
- •Writing the captions and designing the visuals
- •Planning the week across themes
- •Using other tools for LinkedIn, TikTok, YouTube, Pinterest, X and Google Business
Choose Meta Business Suite if…
- •You only post to Facebook and Instagram and don't want to pay for a tool
- •You want your inbox, ads and organic posts for Meta's apps in one place
- •You're happy to make every post yourself
Choose Zolyp if…
- You want the content made for you, not just a place to schedule it
- You want every post to sound like your brand without re-briefing each time
- You want a planned week across themes, not an empty calendar to fill
- You want to hand off posting gradually, keeping a veto before anything goes live
What makes Zolyp different
Zolyp isn't a scheduler or a one-post generator. It's a team of 5 named specialists (Zee, Olivia, Lina, Yoongi, Pareesa) that works from a persistent Brand Brain: your voice, colors, banned topics, and CTAs, reused on every post. It creates the content first, then schedules and publishes it, and hands off pillar by pillar as it earns your trust.
Free to use: Meta describes it as a free tool for Facebook, Messenger and Instagram. See Meta's Business Suite page for details. Meta Business Suite pricing. Every statement about Meta Business Suite on this page was last verified against its own website on .
Common questions
What is the difference between Zolyp and Meta Business Suite?
Meta Business Suite is Meta's free tool for managing a business on Facebook, Instagram and Messenger: you create and schedule posts, stories and reels, reply in one inbox, run ads and see insights, and can cross-post to Threads. Zolyp is an AI social team for small businesses that plans, writes and designs the posts, then publishes them to Facebook, Instagram, Threads and six other platforms, priced per brand with team members included.
When is Meta Business Suite the better choice?
Choose Meta Business Suite if: you only post to Facebook and Instagram and don't want to pay for a tool; you want your inbox, ads and organic posts for Meta's apps in one place; You're happy to make every post yourself.
How much does Meta Business Suite cost?
Free to use: Meta describes it as a free tool for Facebook, Messenger and Instagram. See Meta's Business Suite page for details.
How much does Zolyp cost?
Zolyp's AI plans start at $29/mo, and Lite schedules content you bring for $9/mo per brand. Every account starts with a 3-day free trial.
See Zolyp on your own brand
Start free and watch a week of your social planned, written, and designed before you pay anything.
Start free for 3 daysOr compare Zolyp’s own plans and limits first.